3 Challenges that Every Charity or Nonprofit Faces When Fundraising
Posted on August 17, 2018
Fundraising is your organization’s lifeblood. It’s what allows you to achieve your mission, help others and keep bringing in more resources to fund those efforts further.
But coming by those funds? That’s not easy feat.
Today’s consumers are inundated with opportunities to give. Grocery clerks ask for donations at checkout. Friends ask for money via Kickstarter and GoFundMe Brands like Toms offer hot clothing items for a cause. The options for giving are endless, and it can be hard to stand out from all these organizations – let alone draw funds away from them.
Still, that doesn’t mean it’s impossible. Consumers today are very socially conscious – and they really want to give. Let’s look at some of the more common fundraising challenges charities face nowadays – and how to overcome them and attract those dollars.
Finding New Donors
People are careful about who they give their money to. They do thorough research, they ask friends and family, and they reach out to others with their same values and ideals. If your name doesn’t come up in that research, they might not know you exist.
Though it can be hard to focus on marketing when you have such world-changing goals in mind, investing just a little time in social media or community events can make a big difference. You want your charity visible when someone’s ready and willing to give!
To overcome this situation and it may be best to use multiple ideas to make your fundraising campaign successful, you should understand what your donors expect from you and where will you find your donors. You can use storytelling to emotionally attract your donor by using email campaigns, community events, video campaigns and to build and retain donor interest.
Someone might donate once, but getting them to donate twice or even more regularly? That can be pretty difficult. The key to retaining donors lies in the value you’re able to provide them. What are they getting in return for their donation?
Make sure you send them a personalized thank you note and keep them apprised of what their dollars are doing. Include them and commend them. Empower them to carry your message and bring in others to donate as well.
Lack of Resources
Most of your resources are probably going toward your overarching mission – as they should. But tight cash flow doesn’t necessarily mean you can’t get your name out there. Partner up with other organizations in your area and feed off each other’s strengths and resources.
Co-host events utilize free tools like social media and see if you can secure any local media coverage. It might take some creativity, but the added exposure will be well worth it in the end.
Great Storytelling for Fundraising
It’s very difficult to find new donors if you don’t have enough money to spend in marketing activities for your charity programs. Today, donors perform a thorough research before coming to any conclusion. A nonprofit can use 3 tips to improve through great storytelling for fundraising for ideas on their activity. Create a concrete story and be specific, use multiple channels which is suitable to target your donor and create emotional appeal to connect with your programs.
Joining a platform like iConnectX can also help put your nonprofit or charity on the map. A unique digital tool that connects expert mentors with industry professionals from all around the world, iConnectX lets you raise funds in an easy, hands-off and, most importantly, freeway. Sign up today and see what we’re all about.